Data Append and Enhancement

Improve your customer list with data append and enhancement

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Data Append | Job Title Coding & Standardization | Executives at Home

Data Services, Inc., can enhance your customer database by appending key data elements that will improve your business intelligence and marketing performance. In addition, we can add contact information within several communication channels, which leads to greater retention and the ability to find identical leads on outside lists. Specific services listed below:

US & International Data Append Services


Many times clients have a database that contains most of the information on a record, but is missing important fields that can be useful for marketing, validation, or delivery purposes. The solution: List Enhancements and Data Appending services.

  • US Business File Enhancement – When it comes to B-to-B data, the more you know about your customers, the better you can market to them. We can apply valuable information such as Sales Volume, SIC code, Number of Employees and more. You can then mine your business data to determine patterns, which enable you to market your business more effectively.
  • US Consumer File Enhancement – Segment your list for superior targeting to your current customers and new prospects. Data Services can append relevant information to many of the consumers in your database. Demographic, lifestyle and psychographic data – and much more – available. Call to discuss your unique needs.
  • Email Data Append – Have a customer’s current postal address but need to communicate with them via email? The solution is our email appending service. Email campaigns and newsletters boost customer retention and cross-sells at a fraction of the cost of direct mail. Reach those customers with our email append service.
  • Reverse Email Data Append – What if your database contains an email, but no name or postal address? No problem. We can take an email and append names and postal addresses. Match rates vary from file to file, please contact DSI to schedule a complimentary match test.
  • Phone appends – The Data Services Phone Append service allows you to attach telephone numbers to postal records in your database. Open up a world of marketing possibilities by adding phone numbers to your customer database. Call us today for more details. With over 40 years in the industry, Data Services has experience working with customers from a wide array of industrial verticals. Our services will enhance the value of your data and help mold its contents to meet your unique needs and those of your list rental prospects.
  • International Data Appends – Data Services works with both internal and external data sources to help our clients acquire the information they need to enhance their targeting and gain insights into their clients and prospects. This data ranges from demographic and transactional data to email and reverse email append and is available for many international markets.

Please contact us or call with your specific needs and we’ll get to work right away! Call +1 410-546-2206 to find out how quickly we can start making your data work smarter for you.

Job Title Coding & Standardization


Data Services’ proprietary Job Title Coding and Enhancement process will match your job titles against a vast library of job titles and job title words to standardize your job title field and/or assign job category, specialty, and department codes.

Job Title Standardization
The job title standardization process corrects common misspellings, translates abbreviations, removes unnecessary punctuation, and most importantly makes your addresses look professional helping your mail pieces reach their intended recipient.

Standardized job titles can replace the existing job title or be appended to each record. A standardization output code is written to each record for analysis.

Job Title Coding

The job title code fields, among other unique applications, can be used for promotion segmentation, merge/purge priority settings, or as list rental selection criteria. The job title coding process provides a comprehensive report by job categories, specialties, and over 180 departments that will give you insight into your customer or prospect base.

Job Title Categories

Owner/Partner CEO Officer
President Senior VP VP
Director Senior Manager Manager
Clergy Senior Professional Professional
Supervisor Consultant Educator
Skilled Worker Assistant Worker
Clerical Student Department

Job Title Specialties

Administration Business Development Communications
Customer Service Education Engineering
Facilities Finance Food Service
Government Health and Fitness Human Resources
Legal Library/Resources Medical
News Operations Quality
Religion R&D Sales/Marketing
Technology Transportation  
Executives at Home – B2B2C Append

With the shift to remote work being the new normal, the line between B2B & B2C contact data will continue to blur.

B2B marketers looking to keep in touch with their best contacts via direct mail within ABM or other campaigns need a way to assign a residential address to replace that of the empty office.

DSI’s ‘Executives at Home’ solution will take your B2B contact database and append a residential postal address where possible.

Match rates average 65% – 75%. Contact DSI for volume-based pricing.

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