Data Hygiene/Verification

US, Canadian & International
Address Hygiene & Verification Services

In today’s omni-channel world, ensuring your prospect lists or customer databases are clean and deliverable is a top priority. Data Services, Inc. offers a variety of exceptional US Address Hygiene, Canadian Address Hygiene and International Address Hygiene Services covering 240 countries & territories:

US Address Hygiene

ENSURE CONTACT DATA QUALITY WITH US ADDRESS HYGIENE

On average, 20% of the records within a given contact database are bad, undeliverable or improperly formatted. Keeping these contact addresses on your file will not only drive up mailing, printing and postage costs, but also cause you to draw false conclusions from analytics undertaken on invalid data.

Our Address Hygiene Services will:

  • Improve deliverability by validating and correcting postal addresses
  • Eliminate bad & undeliverable records from your files and databases
  • Cut out wasted print, postage, and other production costs incurred by bad data
  • Increase direct mail ROI
  • Increase the accuracy of subsequent Merge/Purge & NCOA Processing
  • Increase the value of your data for list rental or analytics purposes

Data Services, Inc. offers U.S., Canadian, and International Address Hygiene Services.

US Address Hygiene Services

Address Hygiene & US NCOA Link™
Annually, over 40 million Americans move. The NCOA Link™ database provides 48 months of mover data and is the most comprehensive change of address service offered by the USPS®. The NCOA Link™ process* provides CASS certified output, Address Standardization, Zip+4, Zip Correction, Carrier Route Coding and Delivery Point Validation (DPV) information. The NCOA Link™ process meets move update requirements allowing mailers to qualify for USPS® postage discounts.

Apartment Append
Improve deliverability and increase response rates by appending apartment numbers to records that cannot be Zip+4 coded. This service is performed prior to matching your data file to the NCOA Link™ file.

DSF2 (Delivery Sequence File Second Generation)
Validate and standardize your addresses down to the delivery point by matching your file against all 145+ million-delivery points on the USPS database. DSF2 processing is based on a USPS® approved matching process. Addresses are identified as business versus residential delivery points and Pseudo Delivery Sequence Numbers for walk sequence postal discounts are provided.

Deceased Suppression
Eliminate deceased individuals from your file to improve response rates, lower costs, and improve your company’s image by minimizing mailings to deceased individuals. The file contains over 40 million deceased individuals and typical match rates fall between 1% and 3%. Unique to this suppression file is “Deceased Probability Index” methodology, which will enable mailers to more intelligently identify deceased names and allow for a better determination if a name should be suppressed.

Call +1 410-546-2206 to discuss how our US Address Hygiene Services can improve your marketing data and don’t forget to ask about our FREE Data Quality Test.

Canadian Address Hygiene

ENSURE CONTACT DATA QUALITY WITH CANADIAN ADDRESS HYGIENE.
Mailing costs are high enough without the added drain of undeliverable addresses weighing down your profits. Bad, undeliverable and improperly formatted addresses on your file drive up your mailing, printing and postage costs.
Our Address Hygiene Services will:

  • Improve deliverability by validating and correcting postal addresses
  • Eliminate bad & undeliverable records from your files and databases
  • Cut out wasted print, postage, and other production costs incurred by bad data
  • Increase direct mail ROI
  • Increase the accuracy of subsequent Merge/Purge & NCOA Processing
  • Increase the value of your data for list rental or lead generation purposes

Data Services, Inc. offers US, Canadian, and International address hygiene services.

Canadian Address Hygiene Services

Canadian Address Hygiene with SERP Certification
The Software Evaluation and Recognition Program (SERP) is a vital tool for helping mailers maintain their address accuracy rate for each direct mail campaign and to ensure continued quality in their internal house file databases. The CPC (Canada Post Corporation) encourages mailers to address mail accurately for more efficient processing and delivery of mail. Improve your merge/purge results, save money and improve mail delivery by standardizing your Canadian postal addresses using our certified address hygiene processing.

Canadian NCOA
It’s often more cost effective to stay connected to a current client than acquire a new one. Over 1 million households and businesses file a change of address notification with Canada Post each year. Mover types are mostly family and individual, with businesses making up approximately 5% of the overall database. The Canadian NCOA database updates monthly and has over 11 million records spanning the last six years. Canadian NCOA processing may be performed in conjunction with Canadian Address Hygiene but this is not a requirement. The rate of return, or number of records that match the Canadian mover database typically varies between fractions of a percent to 6%.

eWorld Canadian Automated Service
Canadian Address Hygiene with SERP Certification, Canadian NCOA and Canadian Marketing Association Pander Suppression Flag services are also available through our eWorld automated service on our website. eWorld allows you to benefit from dramatically faster turnaround times, lower costs, and automated data transfers all with our continued high level of quality control.

Call +1 410-546-2206 to discuss how our Address Hygiene Services can improve your marketing data and don’t forget to ask about our FREE Data Quality Test.

International Address Hygiene

INCREASE GLOBAL CONTACT DATA QUALITY WITH INTERNATIONAL ADDRESS HYGIENE.
International direct mail costs are high enough without the added drain of undeliverable addresses weighing down your profits. Bad, undeliverable and improperly formatted addresses on your file drive up your international mailing, printing and postage costs.

Our Global Address Hygiene Services will:

  • Improve deliverability with international address standardization, correction & verification
  • Eliminate bad & undeliverable records from your files and databases
  • Cut out wasted print, postage, and other production costs incurred by bad data
  • Increase international direct mail ROI
  • Increase the accuracy of subsequent international Merge/Purge & NCOA Processing
  • Increase the value of your international data for list rental or lead generation purposes

Data Services, Inc. offers US Address Hygiene, Canadian Address Hygiene, and International Address Hygiene services.

International Data Processing Services

International Address Hygiene
Data Services’ International Address Hygiene service incorporates over 200 postal databases representing virtually every country and territory across the globe. Individual country postal databases are updated on a monthly or quarterly schedule ensuring that our international data quality services always use the most up-to-date information.

It is important to note that although the focus of this service is to validate and correct postal addresses, there is also value in identifying those records that may contain insufficient or inaccurate address information. Address hygiene return codes provide valuable information regarding hygiene processing and address deliverability.

Real-Time International Data Cleansing
International Address Hygiene may also be integrated into your current data processing flow through FTP transfer or via API. An automated process for our International Address Hygiene service can be customized to meet your exact specifications creating a Real-Time International Data Cleansing solution.

Local Language Data Processing
Direct mailers targeting China & Japan face a variety of challenges: Language challenges, Multi-byte processing challenges, and regional postal challenges. China-Complete Address Hygiene & Japan-Complete Address Hygiene data processing from Data Services meet all these challenges and provide the traditional address hygiene services you’ve come to rely upon in your direct mail data processing.

International NCOA
Canadian NCOA, UK NCOA Update, UK NCOA Suppress, as well as NCOA services for other global markets are available. Please contact us for more information about International NCOA.

Global Merge/Purge & Suppression Services
Data Services offers consumer level (individual or household) and business level US, Canadian & international merge/purge and suppression file processing. Learn more about International Merge/Purge

eWorld – Automated Global Address Verification
Now you can benefit from dramatically faster turnaround times, lower costs, and automatic data transfers through Data Services’ Automated International Data Hygiene solution. Experience the same results as with our standard International Address Hygiene process all while controlling your own processing schedule. Learn more about Data Services’ Online Address Hygiene services.
Put our services to work on your next Global Direct Marketing Campaign!

Call +1 410-546-2206 to discuss how our Global Address Hygiene and related International Data Quality Services can improve your direct marketing data and don’t forget to ask about our FREE Data Hygiene Test.

Japan Complete Address Hygiene

JAPANESE DATA PROCESSING HANDLING MULTI-BYTE CHARACTER SETS

Direct Mailers targeting Japan face a variety of challenges: Language challenges, Multi-byte processing challenges, and Japanese postal challenges. Japan-Complete processing from Data Services meets all these challenges and provides the traditional address hygiene services you’ve come to rely upon in your direct mail data processing.
Japan-Complete Includes:

  • Japanese and Romanji character set support
  • Gender Coding and Name Sequencing
  • Postal Address Hygiene
  • Individual, Household, or Residential level Merge/Purge including Japanese character set to Romanji matching

The Language and Multi-byte Processing Challenge
Because many of the Kanji characters are encoded in two or more bytes, Japanese can be a challenge for traditional North American and European data processing systems.

Japan-Complete from Data Services is designed to handle all forms of Japanese characters and is capable of handling mixed files containing Romanji and Japanese characters.

The Japanese Postal Challenge
Did you know that Japanese homes were formerly numbered not by geographic sequence, but according to when they were built? The next-higher number than your house would not necessarily be next-door, but might be a few blocks away. The good news is that Japanese postmen have very good memories, and the mail delivery service is excellent.

Although the numbering system has changed, Japan still has its share of irregularities within the postal system.

Japan-Complete is designed to handle the complexities of the Japan Postal system, including Address and Postal Code validation and correction using the Japanese Postal Database.

Japanese List Rental
Our LEX (ListExpress) online list count and ordering system also supports multi-byte Japanese lists giving you 24/7 access to run counts or ship orders.

China Complete Address Hygiene

CHINA-COMPLETE LOCAL LANGUAGE DATA PROCESSING

Direct Marketers targeting China understand that their communications need to speak to their customers and prospects in a language they can understand, and that the first impression of their organization often comes from the address block on the direct mail piece. Ensuring this address is not only deliverable but also properly formatted will go a long way in your message not just being opened, but being positively received. China Post reports national direct mail response rates at over 4%, and accuracy in your multi-byte postal data will go a long way in maximizing ROI on your next direct mail campaign to China.

China-Complete Includes:

  • Simplified Mandarin Chinese Character Set Support
  • Chinese Address Hygiene at the City & Postcode Levels
  • International Merge/Purge at the Individual, Household, or Residential Level

Read More About Direct Mail in China: China Post, Direct Mail, and Data! (Fresh Data News)

Contact Data Services, Inc. for a FREE Data Hygiene Test Today!
Call +1 410-546-2206 to discuss how Data Services, Inc.’s U.S., Canadian & International Data Processing Services can improve your next global direct marketing campaign.

Automated Address Hygiene Services

AUTOMATED GLOBAL ADDRESS HYGIENE SERVICES.
Data Services, Inc. leverages automation as a core part of all product development and delivery. Our automated address hygiene services have proven to be of critical value to a wide variety of clients across a broad range of analytical and direct marketing applications.

Benefit from dramatically faster turnaround times, lower costs, and automatic data transfers through Data Services’ Automated International Hygiene solution.

Data Services’ International Address Hygiene service incorporates nearly 200 postal databases from virtually every country and territory across the globe to help you:

  • Improve deliverability and reach your target audience by validating and correcting postal addresses
  • Decrease mailing costs by identifying records that contain insufficient or inaccurate address information
  • Improve duplicate identification by cleaning and standardizing postal addresses
  • Get better segmentation results by standardizing country name spellings and properly formatting postal codes
  • Analyze the quality of your postal addresses with assigned hygiene return codes and DSI’s Deliverability Index

Data Services, Inc. is experienced in solving the unique challenges of international data and can create a specific set of automated processes that can handle exceptions and inconsistencies specific to your international address hygiene requirements. After a customized processing flow is developed, you initiate processing when files are deposited on a designated secure FTP site. All files are processed in the order in which they are received giving you additional project management control. This service is available 24/7 with programmed email messages communicating to you the status of each job.